IRIS

Sfoglia per Autore  

Opzioni
Mostrati risultati da 1 a 20 di 26
Titolo Data di pubblicazione Autore(i) Rivista Editore
Retrospective and forward-looking market orientation among innovative companies: Evidence from the fashion industry 1-gen-2002 Cillo, Paola; Mazursky, David; Troilo, Gabriele - Strategic Management Society
Retrospective and forward-looking market orientation to innovate. Some empirical evidences from the fashion industry 1-gen-2002 Cillo, Paola; Mazursky, David; Troilo, Gabriele - University of Minho
Enhancing organizational innovativeness through forward-looking market orientation. An empirical study in the fashion industry 1-gen-2003 Cillo, Paola; DE LUCA, LUIGI MARIO; Mazursky, David; Troilo, Gabriele - Academy of Management Association
The limits of market orientation: identifying the aspects that accelerate innovation versus those that impede it 1-gen-2003 Cillo, Paola; Mazursky, David; Troilo, Gabriele; DE LUCA, LUIGI MARIO - Marketing Science Institute
Competence-Based Marketing 1-gen-2004 Golfetto, Francesca; Mazursky, David HARVARD BUSINESS REVIEW Harvard Business Review:60 Harvard Way:Boston, MA 02163:(800)988-0886, (617)783-7500, INTERNET: http://www.harvardbusinessonline.org, Fax: (617)783-7555
Antecedents to corporate reputation and its impact on performance: empirical evidence from the fashion industry 1-gen-2004 Cillo, Paola; Mazursky, David; Troilo, Gabriele - University of Murcia
Orientamento al mercato e innovazione nei settori creativi. Una ricerca nel settore della moda 1-gen-2005 Cillo, Paola; DE LUCA, LUIGI MARIO; Mazursky, David; Troilo, Gabriele FINANZA MARKETING E PRODUZIONE Giuffre Editore Spa:via Busto Arsizio 40, I 20151 Milan Italy:011 39 02 38089200, EMAIL: distrib@giuffre.it, INTERNET: http://www.giuffre.it, Fax: 011 39 02 38009582
From Market Research to Creativity Templates: Leveraging Tacit Knowledge for Ideation 1-gen-2008 Cillo, Paola; Busacca, BRUNO GIUSEPPE; Mazursky, David - Wiley
Effects of exaggerate priming and fluent processing on the evaluation of design 1-gen-2009 Scopelliti, Irene; Cillo, Paola; Mazursky, David - ACR, Association for Consumer Research
Effects of Extreme Priming and Processing Fluency on the Evaluation of Design 1-gen-2009 Scopelliti, Irene; Cillo, Paola; Mazursky, David - -
Toward a contingency view of new product creativity: Assessing the interactive effects of consumers 1-gen-2009 Rubera, Gaia; Ordanini, Andrea; Mazursky, David MARKETING LETTERS -
Effects of Priming and Processing Fluency on the Evaluation of Design 1-gen-2010 Scopelliti, Irene; Cillo, Paola; Mazursky, David - Emac
Shock ’n’ Shop. Exaggeration and Structural Alignment in a New Design Launch 1-gen-2010 Scopelliti, Irene; Cillo, Paola; Mazursky, David - Emac
Effects of Exaggerate Priming and Fluent Processing on the Evaluation of Design 1-gen-2010 Scopelliti, Irene; Cillo, Paola; Mazursky, David - Society for Consumer Psychology
Does exposure to concept products affect consumer judgment of marketed products? 1-gen-2011 Scopelliti, Irene; Cillo, Paola; Mazursky, David - -
Does exposure to concept products affect consumer judgment of marketed products? 1-gen-2011 Scopelliti, Irene; Cillo, Paola; Mazursky, David - AMA, American Marketing Association
Effects of financial constraints and novelty seeking on consumer creativity 1-gen-2011 Scopelliti, Irene; Cillo, Paola; Busacca, BRUNO GIUSEPPE; Mazursky, David - SCP, Society for Consumer Psychology
Does Exposure to Concept Products Affect Judgment of Marketed Products? 1-gen-2011 Scopelliti, Irene; Cillo, Paola; Mazursky, David - (seleziona...)
Stupire o Persuadere? Strategie di Lancio di un Nuovo Stile nel Settore della Moda 1-gen-2011 Scopelliti, Irene; Cillo, Paola; Mazursky, David ECONOMIA & MANAGEMENT -
A dual-process model of brand extension: Taxonomic feature-based and thematic relation-based similarity independently drive brand extension evaluation. 1-gen-2012 Estes, Zachary; Gibbert, Michael; Guest, Duncan; Mazursky, David JOURNAL OF CONSUMER PSYCHOLOGY -
Mostrati risultati da 1 a 20 di 26
Legenda icone

  •  file ad accesso aperto
  •  file disponibili sulla rete interna
  •  file disponibili agli utenti autorizzati
  •  file disponibili solo agli amministratori
  •  file sotto embargo
  •  nessun file disponibile