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Mostrati risultati da 1 a 20 di 29
Titolo Data di pubblicazione Autore(i) Rivista Editore
The role of experiential marketing in brand repositioning. A quasi-experiment in the spirit industry 1-gen-2006 Miniero, Giulia; Scopelliti, Irene; Soscia, Isabella; Addis, Michela - -
Industry-retailing cooperation on experiential marketing: a case of repositioning in the spirits industry 1-gen-2007 Addis, Michela; Miniero, Giulia; Scopelliti, Irene; Soscia, Isabella - -
Creating consumption experiences to build brand image: measuring their effects through a quasi experiment 1-gen-2007 Addis, Michela; Miniero, Giulia; Scopelliti, Irene; Soscia, Isabella - -
The role of experiential marketing in a retail chain repositioning. A field experiment. 1-gen-2007 Addis, Michela; Miniero, Giulia; Scopelliti, Irene; Soscia, Isabella - -
The experientiality continuum: an empirical investigation of some basic tenets on experiential consumption 1-gen-2008 Scopelliti, Irene; Addis, Michela - -
Effects of exaggerate priming and fluent processing on the evaluation of design 1-gen-2009 Scopelliti, Irene; Cillo, Paola; Mazursky, David - ACR, Association for Consumer Research
Effects of Extreme Priming and Processing Fluency on the Evaluation of Design 1-gen-2009 Scopelliti, Irene; Cillo, Paola; Mazursky, David - -
Effects of Priming and Processing Fluency on the Evaluation of Design 1-gen-2010 Scopelliti, Irene; Cillo, Paola; Mazursky, David - Emac
Shock ’n’ Shop. Exaggeration and Structural Alignment in a New Design Launch 1-gen-2010 Scopelliti, Irene; Cillo, Paola; Mazursky, David - Emac
Effects of Exaggerate Priming and Fluent Processing on the Evaluation of Design 1-gen-2010 Scopelliti, Irene; Cillo, Paola; Mazursky, David - Society for Consumer Psychology
Does exposure to concept products affect consumer judgment of marketed products? 1-gen-2011 Scopelliti, Irene; Cillo, Paola; Mazursky, David - -
The role of concept exaggeration in promoting new products 1-gen-2011 Scopelliti, Irene - Università Bocconi
Does exposure to concept products affect consumer judgment of marketed products? 1-gen-2011 Scopelliti, Irene; Cillo, Paola; Mazursky, David - AMA, American Marketing Association
Effects of financial constraints and novelty seeking on consumer creativity 1-gen-2011 Scopelliti, Irene; Cillo, Paola; Busacca, BRUNO GIUSEPPE; Mazursky, David - SCP, Society for Consumer Psychology
Does Exposure to Concept Products Affect Judgment of Marketed Products? 1-gen-2011 Scopelliti, Irene; Cillo, Paola; Mazursky, David - (seleziona...)
Stupire o Persuadere? Strategie di Lancio di un Nuovo Stile nel Settore della Moda 1-gen-2011 Scopelliti, Irene; Cillo, Paola; Mazursky, David ECONOMIA & MANAGEMENT -
A glance at the future. effects of anticipated disclosure of new product concepts 1-gen-2012 Scopelliti, Irene; Cillo, Paola; Mazursky, David - EMAC, European Marketing Academy
How Do Financial Constraints Affect Creativity? 1-gen-2014 Scopelliti, Irene; Cillo, Paola; Busacca, BRUNO GIUSEPPE; Mazursky, David THE JOURNAL OF PRODUCT INNOVATION MANAGEMENT -
Miscalibrated predictions of emotional responses to self-promotion 1-gen-2015 Scopelliti, Irene; Loewenstein, George; Vosgerau, Joachim - (seleziona...)
Miscalibrated predictions of emotional responses to self-promotion 1-gen-2015 Scopelliti, Irene; Loewenstein, George; Vosgerau, Joachim - (seleziona...)
Mostrati risultati da 1 a 20 di 29
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