Sfoglia per Autore
The role of experiential marketing in brand repositioning. A quasi-experiment in the spirit industry
2006 Miniero, Giulia; Scopelliti, Irene; Soscia, Isabella; Addis, Michela
Industry-retailing cooperation on experiential marketing: a case of repositioning in the spirits industry
2007 Addis, Michela; Miniero, Giulia; Scopelliti, Irene; Soscia, Isabella
The role of experiential marketing in a retail chain repositioning. A field experiment.
2007 Addis, Michela; Miniero, Giulia; Scopelliti, Irene; Soscia, Isabella
Creating consumption experiences to build brand image: measuring their effects through a quasi experiment
2007 Addis, Michela; Miniero, Giulia; Scopelliti, Irene; Soscia, Isabella
The experientiality continuum: an empirical investigation of some basic tenets on experiential consumption
2008 Scopelliti, Irene; Addis, Michela
Effects of exaggerate priming and fluent processing on the evaluation of design
2009 Scopelliti, Irene; Cillo, Paola; Mazursky, David
Effects of Extreme Priming and Processing Fluency on the Evaluation of Design
2009 Scopelliti, Irene; Cillo, Paola; Mazursky, David
Effects of Exaggerate Priming and Fluent Processing on the Evaluation of Design
2010 Scopelliti, Irene; Cillo, Paola; Mazursky, David
Effects of Priming and Processing Fluency on the Evaluation of Design
2010 Scopelliti, Irene; Cillo, Paola; Mazursky, David
Shock ’n’ Shop. Exaggeration and Structural Alignment in a New Design Launch
2010 Scopelliti, Irene; Cillo, Paola; Mazursky, David
Stupire o Persuadere? Strategie di Lancio di un Nuovo Stile nel Settore della Moda
2011 Scopelliti, Irene; Cillo, Paola; Mazursky, David
The role of concept exaggeration in promoting new products
2011 Scopelliti, Irene
Does exposure to concept products affect consumer judgment of marketed products?
2011 Scopelliti, Irene; Cillo, Paola; Mazursky, David
Does exposure to concept products affect consumer judgment of marketed products?
2011 Scopelliti, Irene; Cillo, Paola; Mazursky, David
Effects of financial constraints and novelty seeking on consumer creativity
2011 Scopelliti, Irene; Cillo, Paola; Busacca, BRUNO GIUSEPPE; Mazursky, David
Does Exposure to Concept Products Affect Judgment of Marketed Products?
2011 Scopelliti, Irene; Cillo, Paola; Mazursky, David
A glance at the future. effects of anticipated disclosure of new product concepts
2012 Scopelliti, Irene; Cillo, Paola; Mazursky, David
How Do Financial Constraints Affect Creativity?
2014 Scopelliti, Irene; Cillo, Paola; Busacca, BRUNO GIUSEPPE; Mazursky, David
Miscalibrated predictions of emotional responses to self-promotion
2015 Scopelliti, Irene; Loewenstein, George; Vosgerau, Joachim
Miscalibrated predictions of emotional responses to self-promotion
2015 Scopelliti, Irene; Loewenstein, George; Vosgerau, Joachim
Titolo | Data di pubblicazione | Autore(i) | Rivista | Editore |
---|---|---|---|---|
The role of experiential marketing in brand repositioning. A quasi-experiment in the spirit industry | 1-gen-2006 | Miniero, Giulia; Scopelliti, Irene; Soscia, Isabella; Addis, Michela | - | - |
Industry-retailing cooperation on experiential marketing: a case of repositioning in the spirits industry | 1-gen-2007 | Addis, Michela; Miniero, Giulia; Scopelliti, Irene; Soscia, Isabella | - | - |
The role of experiential marketing in a retail chain repositioning. A field experiment. | 1-gen-2007 | Addis, Michela; Miniero, Giulia; Scopelliti, Irene; Soscia, Isabella | - | - |
Creating consumption experiences to build brand image: measuring their effects through a quasi experiment | 1-gen-2007 | Addis, Michela; Miniero, Giulia; Scopelliti, Irene; Soscia, Isabella | - | - |
The experientiality continuum: an empirical investigation of some basic tenets on experiential consumption | 1-gen-2008 | Scopelliti, Irene; Addis, Michela | - | - |
Effects of exaggerate priming and fluent processing on the evaluation of design | 1-gen-2009 | Scopelliti, Irene; Cillo, Paola; Mazursky, David | - | ACR, Association for Consumer Research |
Effects of Extreme Priming and Processing Fluency on the Evaluation of Design | 1-gen-2009 | Scopelliti, Irene; Cillo, Paola; Mazursky, David | - | - |
Effects of Exaggerate Priming and Fluent Processing on the Evaluation of Design | 1-gen-2010 | Scopelliti, Irene; Cillo, Paola; Mazursky, David | - | Society for Consumer Psychology |
Effects of Priming and Processing Fluency on the Evaluation of Design | 1-gen-2010 | Scopelliti, Irene; Cillo, Paola; Mazursky, David | - | Emac |
Shock ’n’ Shop. Exaggeration and Structural Alignment in a New Design Launch | 1-gen-2010 | Scopelliti, Irene; Cillo, Paola; Mazursky, David | - | Emac |
Stupire o Persuadere? Strategie di Lancio di un Nuovo Stile nel Settore della Moda | 1-gen-2011 | Scopelliti, Irene; Cillo, Paola; Mazursky, David | ECONOMIA & MANAGEMENT | - |
The role of concept exaggeration in promoting new products | 1-gen-2011 | Scopelliti, Irene | - | Università Bocconi |
Does exposure to concept products affect consumer judgment of marketed products? | 1-gen-2011 | Scopelliti, Irene; Cillo, Paola; Mazursky, David | - | - |
Does exposure to concept products affect consumer judgment of marketed products? | 1-gen-2011 | Scopelliti, Irene; Cillo, Paola; Mazursky, David | - | AMA, American Marketing Association |
Effects of financial constraints and novelty seeking on consumer creativity | 1-gen-2011 | Scopelliti, Irene; Cillo, Paola; Busacca, BRUNO GIUSEPPE; Mazursky, David | - | SCP, Society for Consumer Psychology |
Does Exposure to Concept Products Affect Judgment of Marketed Products? | 1-gen-2011 | Scopelliti, Irene; Cillo, Paola; Mazursky, David | - | (seleziona...) |
A glance at the future. effects of anticipated disclosure of new product concepts | 1-gen-2012 | Scopelliti, Irene; Cillo, Paola; Mazursky, David | - | EMAC, European Marketing Academy |
How Do Financial Constraints Affect Creativity? | 1-gen-2014 | Scopelliti, Irene; Cillo, Paola; Busacca, BRUNO GIUSEPPE; Mazursky, David | THE JOURNAL OF PRODUCT INNOVATION MANAGEMENT | - |
Miscalibrated predictions of emotional responses to self-promotion | 1-gen-2015 | Scopelliti, Irene; Loewenstein, George; Vosgerau, Joachim | - | (seleziona...) |
Miscalibrated predictions of emotional responses to self-promotion | 1-gen-2015 | Scopelliti, Irene; Loewenstein, George; Vosgerau, Joachim | - | (seleziona...) |
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