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Mostrati risultati da 1 a 14 di 14
Titolo Data di pubblicazione Autore(i) Rivista Editore
Enhancing organizational innovativeness through forward-looking market orientation. An empirical study in the fashion industry 1-gen-2003 Cillo, Paola; DE LUCA, LUIGI MARIO; Mazursky, David; Troilo, Gabriele - Academy of Management Association
The limits of market orientation: identifying the aspects that accelerate innovation versus those that impede it 1-gen-2003 Cillo, Paola; Mazursky, David; Troilo, Gabriele; DE LUCA, LUIGI MARIO - Marketing Science Institute
Orientamento al mercato e innovazione nei settori creativi. Una ricerca nel settore della moda 1-gen-2005 Cillo, Paola; DE LUCA, LUIGI MARIO; Mazursky, David; Troilo, Gabriele FINANZA MARKETING E PRODUZIONE Giuffre Editore Spa:via Busto Arsizio 40, I 20151 Milan Italy:011 39 02 38089200, EMAIL: distrib@giuffre.it, INTERNET: http://www.giuffre.it, Fax: 011 39 02 38009582
Can market-related capabilities be beneficial to science-based firms? The moderating role of knowledge integration 1-gen-2007 Verona, Gianmario; DE LUCA, LUIGI MARIO; Vicari, Salvatore - -
Market knowledge and innovation 1-gen-2008 DE LUCA, LUIGI MARIO - Università Bocconi
The contingent value of sales partecipation in marketing decision-making for market performance 1-gen-2008 Troilo, Gabriele; DE LUCA, LUIGI MARIO; Guenzi, Paolo - Univesity of Brighton
Organizational drivers of customer-oriented selling 1-gen-2009 Guenzi, Paolo; Troilo, Gabriele; DE LUCA, LUIGI MARIO - EMAC
Market information approaches, product innovativeness, and firm performance: An empirical study in the fashion industry 1-gen-2010 Cillo, Paola; DE LUCA, LUIGI MARIO; Troilo, Gabriele RESEARCH POLICY -
Organizational drivers of salespeople's customer orientation and selling orientation 1-gen-2011 Guenzi, Paolo; DE LUCA, LUIGI MARIO; Troilo, Gabriele THE JOURNAL OF PERSONAL SELLING & SALES MANAGEMENT -
Does adaptive selling improve or hurt customer trust in the salesperson? 1-gen-2012 Guenzi, Paolo; DE LUCA, LUIGI MARIO; Spiro, Rosann; Troilo, Gabriele - EMAC, European Marketing Academy
The combined effect of customer perceptions about a salesperson’s adaptive selling and selling orientation on customer trust in the salesperson: a contingency perspective 1-gen-2016 Guenzi, Paolo; DE LUCA, LUIGI MARIO; Spiro, Rosann THE JOURNAL OF BUSINESS & INDUSTRIAL MARKETING -
Linking data-rich environments with service innovation in incumbent firms: a conceptual framework and research propositions 1-gen-2017 Troilo, Gabriele; De Luca, Luigi M.; Guenzi, Paolo THE JOURNAL OF PRODUCT INNOVATION MANAGEMENT -
How and when do big data investments pay off? The role of marketing affordances and service innovation 1-gen-2021 De Luca, Luigi M.; Herhausen, Dennis; Troilo, Gabriele; Rossi, Andrea JOURNAL OF THE ACADEMY OF MARKETING SCIENCE -
Digital transformation in the making: lessons from a large energy company 1-gen-2023 De Luca, Luigi M.; Rossi, Andrea; Sumar, Zahir; Troilo, Gabriele - John Wiley & Sons
Mostrati risultati da 1 a 14 di 14
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