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Mostrati risultati da 1 a 15 di 15
Titolo Data di pubblicazione Autore(i) Rivista Editore
The value increment of mass-customized products: An empirical assessment 1-gen-2006 Schreier, Martin JOURNAL OF CONSUMER BEHAVIOUR -
Warum "Toolkits for User Innovation and Design" für ihre Nutzer Wert schaffen: eine qualitative Analyse 1-gen-2006 Schreier, Martin; A., Mair am Tinkhof; N., Franke DIE UNTERNEHMUNG -
Finding commercially attractive user innovations: A test of lead user theory 1-gen-2006 N., Franke; E., von Hippel; Schreier, Martin THE JOURNAL OF PRODUCT INNOVATION MANAGEMENT -
Learning from leading-edge customers at The Sims: Opening up the innovation process using toolkits 1-gen-2006 R., Pruegl; Schreier, Martin R & D MANAGEMENT -
Auktionen versus Lotterien: Ein empirischer Vergleich zur Messung von Zahlungsbereitschaften 1-gen-2007 Schreier, Martin; J., Werfer DIE BETRIEBSWIRTSCHAFT -
Lead users and the adoption and diffusion of new products: Insights from two extreme sports communities 1-gen-2007 Schreier, Martin; S., Oberhauser; R., Pruegl MARKETING LETTERS -
A meta-ranking of Technology and Innovation Management / Entrepreneurship Journals 1-gen-2008 N., Franke; Schreier, Martin DIE BETRIEBSWIRTSCHAFT -
Product uniqueness as a driver of customer utility in mass customization 1-gen-2008 N., Franke; Schreier, Martin MARKETING LETTERS -
Complementing mass customization toolkits with user communities: How peer input improves customer self-design 1-gen-2008 N., Franke; P., Keinz; Schreier, Martin THE JOURNAL OF PRODUCT INNOVATION MANAGEMENT -
Extending lead-user theory: Antecedents and consequences of consumers' lead userness 1-gen-2008 Schreier, Martin; R., Pruegl THE JOURNAL OF PRODUCT INNOVATION MANAGEMENT -
The "I designed it myself" effect in mass customization 1-gen-2010 N., Franke; Schreier, Martin; U., Kaiser MANAGEMENT SCIENCE -
The Psychological Effects of Empowerment Strategies on Consumers' Product Demand 1-gen-2010 C., Fuchs; Prandelli, Emanuela; Schreier, Martin JOURNAL OF MARKETING -
Why customers value self-designed products: The importance of process effort and enjoyment 1-gen-2010 N., Franke; Schreier, Martin THE JOURNAL OF PRODUCT INNOVATION MANAGEMENT -
Customer empowerment in new product development 1-gen-2011 C., Fuchs; Schreier, Martin THE JOURNAL OF PRODUCT INNOVATION MANAGEMENT -
The value of crowdsourcing: Can users really compete with professionals in generating new product ideas? 1-gen-2012 M., Poetz; Schreier, Martin THE JOURNAL OF PRODUCT INNOVATION MANAGEMENT -
Mostrati risultati da 1 a 15 di 15
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