Sfoglia per Autore
The Release of “Greatest Hits” in the Italian Recording Industry: An Empirical Analysis of Strategies and Timing
2004 Ordanini, Andrea; Rubera, Gaia
Do resources mediate the relationships between the internet and performance in the marketing domain? Testing the role of customer orientation and brand equity
2007 Ordanini, Andrea; Rubera, Gaia
Integrating functional knowledge and embedding learning in new product launches: how project forms helped EMI music
2008 Ordanini, Andrea; Rubera, Gaia; Sala, Mario
Strategic capabilities and Internet resources in procurement
2008 Ordanini, Andrea; Rubera, Gaia
From the firm to the market: the long and winding road to new product success
2008 Rubera, Gaia
The Many Moods of Inter-organizational Imitation. A Critical Review
2008 Ordanini, Andrea; Rubera, Gaia; Defillippi, R.
La propensione al comportamento imitativo delle imprese: una revisione critica
2008 Ordanini, Andrea; Rubera, Gaia; R., Defillippi
Managing Service Innovation and Interorganizational Relationships for Firm Performance: To Commit or Diversify?
2009 A. B., Eisingerich; Rubera, Gaia; M., Seifert
Toward a contingency view of new product creativity: Assessing the interactive effects of consumers
2009 Rubera, Gaia; Ordanini, Andrea; Mazursky, David
Drivers of brand commitment: A cross-national investigation
2010 A., Eisingerich; Rubera, Gaia
How does the application of an IT service innovation affect firm performance? A theoretical framework and empirical analysis on e-commerce
2010 Ordanini, Andrea; Rubera, Gaia
Incorporating Cultural Values for Understanding the Influence ofPerceived Product Creativity on Intention to Buy: An Examination in Italy and the U.S.
2011 Rubera, Gaia; Ordanini, Andrea; D., Griffith
Doing Good and Doing Better despite Negative Information?: The Role of Corporate Social Responsibility in Consumer Resistance to Negative Information
2011 A. B., Eisingerich; Rubera, Gaia; M., Seifert; G., Bhardwaj
Firm Innovativeness and its Performance Outcomes: A Meta-analytic Review and Theoretical Integration
2012 Rubera, Gaia; A., Kirca
When Should RD&E and Marketing Collaborate? The Moderating Role of Exploration-Exploitation and Environmental Uncertainty
2012 R., Calantone; Rubera, Gaia
Technological and Design Innovation Effects in Regional New Product Rollouts: A European Illustration
2012 Rubera, Gaia; D. A., Griffith; G., Yalcinkaya
Whether to Integrate R&D and Marketing: The Effect of Firm Competence
2012 Rubera, Gaia; Ordanini, Andrea; Roger, Calantone
TECHNOLOGY VERSUS DESIGN INNOVATION’S EFFECTS ON SALES AND TOBIN’S Q: THE MODERATING ROLE OF BRANDING STRATEGY
2013 Rubera, Gaia; C., Droge
A Cross-Cultural Investigation of New Product Strategies for Technological and Design Innovations
2014 Griffith, D.; Rubera, Gaia
Spinoffs versus Buyouts: Profitability of Alternate Routes for Commercializing Innovations
2014 Rubera, Gaia; Tellis, Gerard
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