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Mostrati risultati da 1 a 20 di 29
Titolo Data di pubblicazione Autore(i) Rivista Editore
Superior service in project business: Lessons from the Andria case 1-gen-2004 Caru', Antonella; Cova, Bernard; Pace, Stefano - La Londe les Maures
Social Acceptability in Small Scale Projects: Insigths from two Construction Projects 1-gen-2004 Pace, Stefano; Bernard, Calisti; Cova, Bernard; Robert, Salle - IMP Group - Industrial Marketing & Purchasing Group
Look what they’ve done to my brand: clashes of brand tribes 1-gen-2005 Cova, Bernard; Pace, Stefano - ACR - Association for Consumer Research
Tribal Branding on the Net: the Nutella Case 1-gen-2005 Cova, Bernard; Pace, Stefano - EMAC - European Marketing Academy
Brand Community of Convenience Products: New Forms of Customer Empowerment The case “my Nutella The Community" 1-gen-2006 Cova, Bernard; Pace, Stefano EUROPEAN JOURNAL OF MARKETING -
“Expériences de Marque: Comment Favoriser l’Immersion du Consommateur ?» 1-gen-2006 Caru', Antonella; Cova, Bernard DÉCISIONS MARKETING -
Global Brand Communities across Borders - The Warhammer Case 1-gen-2007 Cova, Bernard; Pace, Stefano; DAVID J., Park INTERNATIONAL MARKETING REVIEW -
Branding Tribale su Internet: “my Nutella The Community” 1-gen-2007 Cova, Bernard; Pace, Stefano MICRO & MACRO MARKETING Societa Editrice il Mulino Spa:Strada Maggiore 37, I 40125 Bologna Italy:011 39 051 256011, EMAIL: diffusione@mulino.it, INTERNET: http://www.mulino.it, Fax: 011 39 051 256034
Seeking Community through Battle: Understanding the Meaning of Consumption Processes for Warhammer Gamers’ Communities across Borders 1-gen-2007 DAVID J., Park; Sameer, Deshpande; Cova, Bernard; Pace, Stefano - Elsevier
Marketing challenges in a connected world 1-gen-2007 Arbore, Alessandro; Busacca, BRUNO GIUSEPPE; Cova, Bernard; K., Keller; I., Sneohota MERCATI E COMPETITIVITÀ -
Analisi delle disarmonie nella relazione tra azienda e brand community. Evidenze empiriche 1-gen-2007 Longo, Cristina; Cova, Bernard MICRO & MACRO MARKETING -
Cross Boarder Consumption and Community: Meanings for Warhammer Enthusiasts 1-gen-2008 DAVID J., Park; Sameer, Deshpande; Cova, Bernard; Pace, Stefano - ACR, Association for Consumer Research
Le consommateur interpassif : nouvel avatar postmoderne ? 1-gen-2008 Caru', Antonella; Cova, Bernard - International Marketing Trends Conference
“Small versus Big Stories in Framing Consumption Experiences” Qualitative Market Research - An International Journal, 1-gen-2008 Caru', Antonella; Cova, Bernard QUALITATIVE MARKET RESEARCH JOURNAL -
Un approccio duale al marketing esperienziale: divertimento e approfondimento nell’immersione 1-gen-2008 Caru', Antonella; Cova, Bernard; L., Maltese MERCATI E COMPETITIVITÀ -
Tribal Entrepreneurship: "Consumer Made" and Creative Communities as Market Makers 1-gen-2008 Cova, Bernard; Pace, Stefano - John Wiley &. Sons Ltd
Pleasure and Enjoyment in the Consumption Experience: The Case of ICT-Based Services 1-gen-2009 Cova, Bernard; Caru', Antonella; Pace, Stefano - Association for Consumer Research
Best Papers from the 5th European Institute of Advanced Management Studies Interpretive Consumer Research Workshop 1-gen-2010 A., Shankar; Cova, Bernard; Caru', Antonella JOURNAL OF CONSUMER BEHAVIOUR (seleziona...)
Representing BtoB reality in case study research: Challenges and new opportunities 1-gen-2010 Borghini, Stefania; Caru', Antonella; Cova, Bernard INDUSTRIAL MARKETING MANAGEMENT -
Co-destructing value through consumer fanaticism: The Scala/Loggionisti case 1-gen-2011 Caru', Antonella; Cova, Bernard; Solerio, Chiara - AIMAC
Mostrati risultati da 1 a 20 di 29
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