Sfoglia per Autore
Superior service in project business: Lessons from the Andria case
2004 Caru', Antonella; Cova, Bernard; Pace, Stefano
Social Acceptability in Small Scale Projects: Insigths from two Construction Projects
2004 Pace, Stefano; Bernard, Calisti; Cova, Bernard; Robert, Salle
Look what they’ve done to my brand: clashes of brand tribes
2005 Cova, Bernard; Pace, Stefano
Tribal Branding on the Net: the Nutella Case
2005 Cova, Bernard; Pace, Stefano
Brand Community of Convenience Products: New Forms of Customer Empowerment The case “my Nutella The Community"
2006 Cova, Bernard; Pace, Stefano
“Expériences de Marque: Comment Favoriser l’Immersion du Consommateur ?»
2006 Caru', Antonella; Cova, Bernard
Global Brand Communities across Borders - The Warhammer Case
2007 Cova, Bernard; Pace, Stefano; DAVID J., Park
Branding Tribale su Internet: “my Nutella The Community”
2007 Cova, Bernard; Pace, Stefano
Seeking Community through Battle: Understanding the Meaning of Consumption Processes for Warhammer Gamers’ Communities across Borders
2007 DAVID J., Park; Sameer, Deshpande; Cova, Bernard; Pace, Stefano
Marketing challenges in a connected world
2007 Arbore, Alessandro; Busacca, BRUNO GIUSEPPE; Cova, Bernard; K., Keller; I., Sneohota
Analisi delle disarmonie nella relazione tra azienda e brand community. Evidenze empiriche
2007 Longo, Cristina; Cova, Bernard
Cross Boarder Consumption and Community: Meanings for Warhammer Enthusiasts
2008 DAVID J., Park; Sameer, Deshpande; Cova, Bernard; Pace, Stefano
Le consommateur interpassif : nouvel avatar postmoderne ?
2008 Caru', Antonella; Cova, Bernard
“Small versus Big Stories in Framing Consumption Experiences” Qualitative Market Research - An International Journal,
2008 Caru', Antonella; Cova, Bernard
Un approccio duale al marketing esperienziale: divertimento e approfondimento nell’immersione
2008 Caru', Antonella; Cova, Bernard; L., Maltese
Tribal Entrepreneurship: "Consumer Made" and Creative Communities as Market Makers
2008 Cova, Bernard; Pace, Stefano
Pleasure and Enjoyment in the Consumption Experience: The Case of ICT-Based Services
2009 Cova, Bernard; Caru', Antonella; Pace, Stefano
Best Papers from the 5th European Institute of Advanced Management Studies Interpretive Consumer Research Workshop
2010 A., Shankar; Cova, Bernard; Caru', Antonella
Representing BtoB reality in case study research: Challenges and new opportunities
2010 Borghini, Stefania; Caru', Antonella; Cova, Bernard
Co-destructing value through consumer fanaticism: The Scala/Loggionisti case
2011 Caru', Antonella; Cova, Bernard; Solerio, Chiara
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