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Mostrati risultati da 1 a 20 di 32
Titolo Data di pubblicazione Autore(i) Rivista Editore
The role of experiential marketing in brand repositioning. A quasi-experiment in the spirit industry 1-gen-2006 Miniero, Giulia; Scopelliti, Irene; Soscia, Isabella; Addis, Michela - -
Relationship management for a cultural institution: the case of the out off theatre 1-gen-2006 Addis, Michela; Miniero, Giulia - -
Does advertising communicate competence in B2B? A content analysis in the fashion industry 1-gen-2006 Pace, Stefano; Miniero, Giulia - IMP Group - Industrial Marketing & Purchasing Group
Essere ‘In” quando si sceglie di essere “Out’: La gestione delle relazioni nel caso del Teatro Out Off 1-gen-2007 Addis, Michela; Miniero, Giulia FINANZA MARKETING E PRODUZIONE -
Industry-retailing cooperation on experiential marketing: a case of repositioning in the spirits industry 1-gen-2007 Addis, Michela; Miniero, Giulia; Scopelliti, Irene; Soscia, Isabella - -
The role of experiential marketing in a retail chain repositioning. A field experiment. 1-gen-2007 Addis, Michela; Miniero, Giulia; Scopelliti, Irene; Soscia, Isabella - -
Creating consumption experiences to build brand image: measuring their effects through a quasi experiment 1-gen-2007 Addis, Michela; Miniero, Giulia; Scopelliti, Irene; Soscia, Isabella - -
When legacy carriers converge with low cost: the hybrid approach of Brussels Airlines 1-gen-2008 David, Jarach; Miniero, Giulia; Fabrizio, Zerbini - Air Transport Research Society (ATRS)
When legacy carriers converge with low cost: the hybrid approach of Brussels Airlines 1-gen-2008 Jarach, DAVID MARIO DINO; Miniero, Giulia; Zerbini, Fabrizio - ATRS
Measuring customer satisfaction in a multitarget cultural institution: evidences for "Milano per La Scala" foundation 1-gen-2009 Rurale, Andrea; Miniero, Giulia; Caru', Antonella - International Conference on Arts and Cultural Management
Synchrony effect on customers' response and behaviors 1-gen-2009 Hornik, Jacob; Miniero, Giulia INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING -
When legacy carriers converge with low-cost carriers: exploring the fusion of european airline business models through a case-based analysis 1-gen-2009 Jarach, DAVID MARIO DINO; Miniero, Giulia; Zerbini, Fabrizio JOURNAL OF AIR TRANSPORT MANAGEMENT -
Computer based lie detection technique for scale validation 1-gen-2010 Arbore, Alessandro; Soscia, Isabella; Miniero, Giulia - -
Power and compromise choice 1-gen-2010 Miniero, Giulia; D., Smeesters - EMAC
Unmasking Pinocchio, once for all: applying lie detection techniques to overcome the social desirability bias 1-gen-2010 Arbore, Alessandro; Soscia, Isabella; Miniero, Giulia - -
Realism and fantasy in motion pictures: transportation under debate 1-gen-2010 F., Ricotta; Miniero, Giulia; Addis, Michela - Copenhagen Business School
Are advertising appeal effective? Insights from a Meta- Analysis 1-gen-2010 Hornik, Jacob; Miniero, Giulia FINANZA MARKETING E PRODUZIONE -
Boosting Co-Production through Fantasy 1-gen-2011 Miniero, Giulia; Addis, Michela; F., Ricotta - European Marketing Academy
Fantasy and power as cognitive boosters influencing product evaluation and chioce 1-gen-2011 Miniero, Giulia - Università Bocconi
Are advertising appeal effective? Insights from a Meta- Analysis 1-gen-2011 Hornik, Jacob; Miniero, Giulia - American Marketing Association
Mostrati risultati da 1 a 20 di 32
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