Sfoglia per Autore
The role of experiential marketing in brand repositioning. A quasi-experiment in the spirit industry
2006 Miniero, Giulia; Scopelliti, Irene; Soscia, Isabella; Addis, Michela
Relationship management for a cultural institution: the case of the out off theatre
2006 Addis, Michela; Miniero, Giulia
Does advertising communicate competence in B2B? A content analysis in the fashion industry
2006 Pace, Stefano; Miniero, Giulia
Essere ‘In” quando si sceglie di essere “Out’: La gestione delle relazioni nel caso del Teatro Out Off
2007 Addis, Michela; Miniero, Giulia
Industry-retailing cooperation on experiential marketing: a case of repositioning in the spirits industry
2007 Addis, Michela; Miniero, Giulia; Scopelliti, Irene; Soscia, Isabella
The role of experiential marketing in a retail chain repositioning. A field experiment.
2007 Addis, Michela; Miniero, Giulia; Scopelliti, Irene; Soscia, Isabella
Creating consumption experiences to build brand image: measuring their effects through a quasi experiment
2007 Addis, Michela; Miniero, Giulia; Scopelliti, Irene; Soscia, Isabella
When legacy carriers converge with low cost: the hybrid approach of Brussels Airlines
2008 David, Jarach; Miniero, Giulia; Fabrizio, Zerbini
When legacy carriers converge with low cost: the hybrid approach of Brussels Airlines
2008 Jarach, DAVID MARIO DINO; Miniero, Giulia; Zerbini, Fabrizio
Measuring customer satisfaction in a multitarget cultural institution: evidences for "Milano per La Scala" foundation
2009 Rurale, Andrea; Miniero, Giulia; Caru', Antonella
Synchrony effect on customers' response and behaviors
2009 Hornik, Jacob; Miniero, Giulia
When legacy carriers converge with low-cost carriers: exploring the fusion of european airline business models through a case-based analysis
2009 Jarach, DAVID MARIO DINO; Miniero, Giulia; Zerbini, Fabrizio
Computer based lie detection technique for scale validation
2010 Arbore, Alessandro; Soscia, Isabella; Miniero, Giulia
Power and compromise choice
2010 Miniero, Giulia; D., Smeesters
Unmasking Pinocchio, once for all: applying lie detection techniques to overcome the social desirability bias
2010 Arbore, Alessandro; Soscia, Isabella; Miniero, Giulia
Realism and fantasy in motion pictures: transportation under debate
2010 F., Ricotta; Miniero, Giulia; Addis, Michela
Are advertising appeal effective? Insights from a Meta- Analysis
2010 Hornik, Jacob; Miniero, Giulia
Boosting Co-Production through Fantasy
2011 Miniero, Giulia; Addis, Michela; F., Ricotta
Fantasy and power as cognitive boosters influencing product evaluation and chioce
2011 Miniero, Giulia
Are advertising appeal effective? Insights from a Meta- Analysis
2011 Hornik, Jacob; Miniero, Giulia
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