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Mostrati risultati da 1 a 20 di 26
Titolo Data di pubblicazione Autore(i) Rivista Editore
The role of experiential marketing in brand repositioning. A quasi-experiment in the spirit industry 1-gen-2006 Miniero, Giulia; Scopelliti, Irene; Soscia, Isabella; Addis, Michela - -
Acquisti, consumo ed emozioni 1-gen-2006 Addis, Michela; Soscia, Isabella - Università Bocconi Editore
The Effect Of Comparative Advertising On Consumer Perceptions: Similarity Or Differentiation 1-gen-2007 Busacca, BRUNO GIUSEPPE; Girolamo, S; Soscia, Isabella - -
Gratitude, Delight or Guilt: The Role of Consumers’ Emotions in Predicting Post- Consumption Behaviors 1-gen-2007 Soscia, Isabella PSYCHOLOGY & MARKETING John Wiley & Sons Incorporated:Customer Service, 111 River Street:Hoboken, NJ 07030:(800)225-5945, (201)748-6000, EMAIL: societyinfo@wiley.com, INTERNET: http://www.wiley.com, Fax: (212)748-6551
Industry-retailing cooperation on experiential marketing: a case of repositioning in the spirits industry 1-gen-2007 Addis, Michela; Miniero, Giulia; Scopelliti, Irene; Soscia, Isabella - -
Creating consumption experiences to build brand image: measuring their effects through a quasi experiment 1-gen-2007 Addis, Michela; Miniero, Giulia; Scopelliti, Irene; Soscia, Isabella - -
The role of experiential marketing in a retail chain repositioning. A field experiment. 1-gen-2007 Addis, Michela; Miniero, Giulia; Scopelliti, Irene; Soscia, Isabella - -
Le ricerche di mercato 1-gen-2009 Soscia, Isabella; Molteni, Luca - Il Mulino
Tra reticenze e tabù. Social advertising e prevenzione della trasmissione sessuale dell'HIV in Italia 1-gen-2009 Tanzi, Emilio; Soscia, Isabella ECONOMIA & MANAGEMENT -
Emozioni e Consumo 1-gen-2009 Soscia, Isabella - EGEA
Uno studio descrittivo dei comportamenti safer sex tra i single eterosessuali di Milano 1-gen-2010 Tanzi, Emilio; Soscia, Isabella POLITICHE SANITARIE -
Lifting the Veil of Maya: Measuring the Implementation Gap of Public Management Reforms in Italy 1-gen-2010 Turrini, Alex; Cristofoli, Daniela; Nasi, Greta; Soscia, Isabella THE INTERNATIONAL JOURNAL OF PUBLIC SECTOR MANAGEMENT -
Unmasking Pinocchio, once for all: applying lie detection techniques to overcome the social desirability bias 1-gen-2010 Arbore, Alessandro; Soscia, Isabella; Miniero, Giulia - -
Computer based lie detection technique for scale validation 1-gen-2010 Arbore, Alessandro; Soscia, Isabella; Miniero, Giulia - -
The effect of comparative advertising on consumer perceptions: similarity or differentiation? 1-gen-2010 Soscia, Isabella; Girolamo, Simona; Busacca, Bruno JOURNAL OF BUSINESS AND PSYCHOLOGY -
Ricerche quantitative di marketing 1-gen-2011 Soscia, Isabella; Troilo, Gabriele - Egea
Il marketing esperienziale 1-gen-2011 Caru', Antonella; Soscia, Isabella - Egea
The impact of trial on technology adoption: the case of mobile TV 1-gen-2011 Soscia, Isabella; Arbore, Alessandro; Hofacker, Charles F. JOURNAL OF RESEARCH IN INTERACTIVE MARKETING -
Non Castigat Ridendo Mores: Evaluating the effectiveness of humor appeal in printed advertisements for HIV/AIDS prevention in Italy 1-gen-2012 Soscia, Isabella; Turrini, Alex; Tanzi, Emilio JOURNAL OF HEALTH COMMUNICATION -
Solving the paradox of machiavellianism: machiavellianism may make for productive sales but Poor team spirit 1-gen-2012 Soscia, Isabella; Bagozzi, Richard; Guenzi, Paolo - EMAC, European Marketing Academy
Mostrati risultati da 1 a 20 di 26
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