Sfoglia per Autore
The role of experiential marketing in brand repositioning. A quasi-experiment in the spirit industry
2006 Miniero, Giulia; Scopelliti, Irene; Soscia, Isabella; Addis, Michela
Acquisti, consumo ed emozioni
2006 Addis, Michela; Soscia, Isabella
Gratitude, Delight or Guilt: The Role of Consumers’ Emotions in Predicting Post- Consumption Behaviors
2007 Soscia, Isabella
Industry-retailing cooperation on experiential marketing: a case of repositioning in the spirits industry
2007 Addis, Michela; Miniero, Giulia; Scopelliti, Irene; Soscia, Isabella
Creating consumption experiences to build brand image: measuring their effects through a quasi experiment
2007 Addis, Michela; Miniero, Giulia; Scopelliti, Irene; Soscia, Isabella
The role of experiential marketing in a retail chain repositioning. A field experiment.
2007 Addis, Michela; Miniero, Giulia; Scopelliti, Irene; Soscia, Isabella
The Effect Of Comparative Advertising On Consumer Perceptions: Similarity Or Differentiation
2007 Busacca, BRUNO GIUSEPPE; Girolamo, S; Soscia, Isabella
Le ricerche di mercato
2009 Soscia, Isabella; Molteni, Luca
Tra reticenze e tabù. Social advertising e prevenzione della trasmissione sessuale dell'HIV in Italia
2009 Tanzi, Emilio; Soscia, Isabella
Emozioni e Consumo
2009 Soscia, Isabella
Uno studio descrittivo dei comportamenti safer sex tra i single eterosessuali di Milano
2010 Tanzi, Emilio; Soscia, Isabella
Unmasking Pinocchio, once for all: applying lie detection techniques to overcome the social desirability bias
2010 Arbore, Alessandro; Soscia, Isabella; Miniero, Giulia
Computer based lie detection technique for scale validation
2010 Arbore, Alessandro; Soscia, Isabella; Miniero, Giulia
Lifting the Veil of Maya: Measuring the Implementation Gap of Public Management Reforms in Italy
2010 Turrini, Alex; Cristofoli, Daniela; Nasi, Greta; Soscia, Isabella
The effect of comparative advertising on consumer perceptions: similarity or differentiation?
2010 Soscia, Isabella; Girolamo, Simona; Busacca, Bruno
Il marketing esperienziale
2011 Caru', Antonella; Soscia, Isabella
The impact of trial on technology adoption: the case of mobile TV
2011 Soscia, Isabella; Arbore, Alessandro; Hofacker, Charles F.
Ricerche quantitative di marketing
2011 Soscia, Isabella; Troilo, Gabriele
Non Castigat Ridendo Mores: Evaluating the effectiveness of humor appeal in printed advertisements for HIV/AIDS prevention in Italy
2012 Soscia, Isabella; Turrini, Alex; Tanzi, Emilio
Solving the paradox of machiavellianism: machiavellianism may make for productive sales but Poor team spirit
2012 Soscia, Isabella; Bagozzi, Richard; Guenzi, Paolo
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