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Titolo Data di pubblicazione Autore(i) Rivista Editore
Predicting the effects of alternative pricing strategies in an artificial society undergoing technology adoption 1-gen-2008 Frels, Judy; D., Heisler; J. A., Reggia - Springer
Web 2.0 customer intelligence: improving actual and perceived student experience by listening to web-based conversations 1-gen-2009 G., Bhalla; Frels, Judy - AMA (American Marketing Association)
A call for cross-campus collaboration in executive education: reflections on the certificate in innovation management program at the University of Maryland 1-gen-2009 J., Green; Frels, Judy - American Society for Engineering Education
Beyond green regulations: achieving true sustainability through engagement in a forced adoption context 1-gen-2011 Frels, Judy; O., Kapitskaia - AMA (American Marketing Association)
Winning in rural emerging markets: general electric’s research study on MNCs 1-gen-2014 Ancarani, FABIO GUIDO; Frels, Judy; J., Miller; Saibene, Chiara; M., Barberio CALIFORNIA MANAGEMENT REVIEW -
What makes it green? The role of centrality of green attributes in evaluations of the greenness of products 1-gen-2015 A. D., Gershoff; Frels, Judy JOURNAL OF MARKETING -
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