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Mostrati risultati da 1 a 7 di 7

2008 Vosgerau, Joachim; Anderson, Erin; Ross, William T.

2016 Montaguti, Elisa; Neslin, Scott A.; Valentini, Sara

2016 Trusov, Michael; Ma, Liye; Jamal, Zainab

2015 Rubera, Gaia

2021 Fossen, Beth; Mallapragada, Girish; De, Anwesha

2020 Kim, Chul; Kannan, Pallassana; Trusov, Michael; Ordanini, Andrea

2020 Munz, Kurt P.; Jung, Minah H.; Alter, Adam L.

Titolo	Data di pubblicazione	Autore(i)	Rivista	Editore
Can Inaccurate Perceptions in Business-to-Business (B2B) Relationships Be Beneficial?	1-gen-2008	Vosgerau, Joachim; Anderson, Erin; Ross, William T.	*MARKETING SCIENCE*	-
Can marketing campaigns induce multichannel buying and more profitable customers? A field experiment	1-gen-2016	Montaguti, Elisa; Neslin, Scott A.; Valentini, Sara	*MARKETING SCIENCE*	-
Crumbs of the cookie: user profiling in customer-base analysis and behavioral targeting	1-gen-2016	Trusov, Michael; Ma, Liye; Jamal, Zainab	*MARKETING SCIENCE*	-
Design innovativeness and product sales' evolution	1-gen-2015	Rubera, Gaia	*MARKETING SCIENCE*	-
Impact of political television advertisements on viewers’ response to subsequent advertisements	1-gen-2021	Fossen, Beth; Mallapragada, Girish; De, Anwesha	*MARKETING SCIENCE*	-
Modeling dynamics in crowdfunding	1-gen-2020	Kim, Chul; Kannan, Pallassana; Trusov, Michael; Ordanini, Andrea	*MARKETING SCIENCE*	-
Name similarity encourages generosity: a field experiment in email eersonalization	1-gen-2020	Munz, Kurt P.; Jung, Minah H.; Alter, Adam L.	*MARKETING SCIENCE*	-

Mostrati risultati da 1 a 7 di 7