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Sfoglia per Rivista  MARKETING LETTERS

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Titolo Data di pubblicazione Autore(i) Rivista Editore
Behavioral research and empirical modeling of marketing channels: Implications for both fields and a call for future research 1-gen-2010 Meyer, Robert J.; Vosgerau, Joachim; Singh, Vishal; Urbany, Joel E.; Zauberman, Gal; Norton, Michael I.; Cui, Tony H.; Ratchford, Brian T.; Acquisti, Alessandro; Bell, David R.; Kahn, Barbara E. MARKETING LETTERS -
Customers’ emotions in service failure and recovery: a meta-analysis 1-gen-2020 Valentini, Sara; Orsingher, Chiara; Polyakova, Alexandra MARKETING LETTERS -
The featuring phenomenon in music: how combining artists of different genres increases a song’s popularity 1-gen-2018 Ordanini, Andrea; Nunes, Joseph C.; Nanni, Anastasia MARKETING LETTERS -
Lead users and the adoption and diffusion of new products: Insights from two extreme sports communities 1-gen-2007 Schreier, Martin; S., Oberhauser; R., Pruegl MARKETING LETTERS -
Product uniqueness as a driver of customer utility in mass customization 1-gen-2008 N., Franke; Schreier, Martin MARKETING LETTERS -
Toward a contingency view of new product creativity: Assessing the interactive effects of consumers 1-gen-2010 G., Rubera; Ordanini, Andrea; D., Mazursky MARKETING LETTERS -
Toward a contingency view of new product creativity: Assessing the interactive effects of consumers 1-gen-2009 Rubera, Gaia; Ordanini, Andrea; Mazursky, David MARKETING LETTERS -
When counterfeits raise the appeal of luxury brands 1-gen-2012 Simona, Romani; Giacomo, Gistri; Pace, Stefano MARKETING LETTERS -
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